Supermodel Bella Hadid is the new face of Penshoppe. The 20-year-old beauty takes over for her sister Gigi as a spokesmodel for the Philippines-based fashion brand. Bella fronts the ‘Generation Now’ campaign including streetwear inspired looks. Photographed outdoors, the brunette embraces casual denim, sweatshirts and bomber jackets. Bella can also be seen behind-the-scenes in an official campaign video.