Australian swimwear brand Seafolly unveiled its summer 2017 campaign. Tapping homegrown talent, Jessica Hart and Olivia Aarnio pose in Australia’s Whitsunday Islands for the sun-drenched shots. This marks Jessica’s third campaign for the brand after appearing in 2009 and 2010 advertisements.
Photographer Simon Upton captures the pair in the latest swimwear trends ranging from graphic stripes to vintage-inspired floral prints. Seafolly also features activewear in the campaign with a mix of pieces that can be worn in and out of the water. Discover more from Seafolly’s summer campaign below!